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Marketing and the Brain: A Neurological View of the Customer Mind
Marketing has always been a function of human psychology. It has not, until recently, been a defined or completely understood function. Recent studies have helped us navigate how the brain works, and how marketing tools can help create a more powerful, more personal experience which creates a genuine, lasting brand relationship. Methodically moving customers up a mindshare chain (unconscious mind, conscious mind, memory, trust, relationship, evangelism) will help create a proven and enduring marketing strategy. Continuing to hone the marketing experience through messaging, tools, language, visuals – all the way down to the smallest of choices – will help you build the very brand that your customers will fall for in a genuine, lasting way.
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Marketing 2.0: The New World of Analytics-Based Advertising
Marketing has recently made monumental shifts in terms of expectation and reporting. There are those who say that creativity is pure art and no science. Through comprehensive analytics and reporting, we now know with certainty some things work better than others, and that all marketing can be managed, analyzed, and optimized – and that all brands can benefit from the new science of marketing.
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Welcome Change: A Step-By-Step Guide to Branding.
The traditional model of the advertising agency is dying, and the smoke and mirrors of marketing the same old way are starting to to prove ineffective - particularly to a new and empowered world of consumers. In the old model, connection was emotional and far-reaching. Today, connection is more literal and direct, as segmentation invites customers to seek out companies and begin the conversation themselves. How do you make the shift for this new reality? We've put together this short guide to walk you through the process.
