01/22/10
The Intelligent Booth at IBS
At this year's International Builder Show, we helped three brands of the Masco Builder Cabinet Group make a big splash with a clean, interactive, powerful experience that was true to their exciting new offerings. With touch screens everywhere, evolved and cohesive brand messaging throughout, we led the look, feel, messaging, and many of the technical elements within the show. It also included live Social Media, Polls, and analytics throughout. We led collaboration with 3 other agencies and several vendors. The result was one their most successful shows ever - with a dramatic improvement over last year's leads and overall attention.
Phire Blog