Every once in a while, a project comes along that feels like fate. I’ve always been a hot sauce guy, and Clancy’s Fancy is one of my favorites. It’s served at two of my favorite places in town: Red Hawk and Casey’s Tavern, and there’s nothing quite like it with fries. It’s also a staple in my own household. It has been made in Ann Arbor in small batches since the 1970’s, so when they called us, I was all in.
We are working on all new materials: from a packaging update to an online presence to sales materials to advertising. To see the work, click the case study.