03/17/09
Experiential Design: a more intelligent approach to the web.
Soon, we’ll be launching a few websites that include a new design philosophy. Whereas before, you’d come to the homepage and navigate to your area of interest, we’re turning that experience on its head. Now, you will come to a website, create preferences, and the website will become relevant to only your needs and wants. In other words, instead of navigating a website to find the pertinent information, the website will navigate itself to filter information that the user requires.
In addition, a website can literally learn preferences and change on the fly. Now you can have a diverse business and appear specialized, and simplify the user experience based on their needs. All the while, you can get a clearer understanding of the desires of visitors to help hone the rest of the communications plan.
We’re calling it Experiential Design. And it has the ability to create Web 2.0 technology into every business. And it’s extremely cool. Stay tuned.
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