04/10/11
New website: Polk
We proudly announce the launch of a new website for R.L. Polk, the world's leading automotive intelligence company. The process was one that touched the very foundation of the company, repositioning the organization from an inward, product-centric company, to an outward, solutions-driven, customer-centric organization, freely sharing information.
We invite you to take a look.
B-to-B, Design, Interactive, New Account, New Work, News, Website Launch
01/29/10
New website: Dale Earnhardt, Inc.
Phire announces the launch of a comprehensive website for Dale Earnhardt, Inc. Working closely with the Earnhardt family and licensing partners, we were able to bring the Dale Earnhardt experience forward into a brand new experience. Starting with a survey of DEI employees, a web survey of 60,000+ fans, this site represents the Dale experience. Complete with CMS, a fully-functioning integrated store, videos, and more, we are helping give #3 a home on the web that's truly worthy. www.daleearnhardt.com. The site officially launched on 12.31.09.
12/11/09
Website launch: Pitney Bowes.
We're proud to announce the launch of a new website for Pitney Bowes Marketing Solutions. The site is complete with a Flash homepage navigation function, and is fully Content Management System driven. We think it does a nice job of showing a corporate B-to-B entity in a clean, fresh light. Click on the image to see the site.
10/8/09
New website launched for Second To None
We proudly announce the launch of a new website for Second To None, a leading mystery shopping organization. The website has some very cool new features, including a robust situational analysis with many opportunities to capture data.
The site is now available at www.second-to-none.com.
05/1/09
Website launch: Clancy’s Fancy
Today, we launched a website for Clancy’s Fancy, a niche but religiously followed hot sauce. It has been underground for a long time, and thanks to a concerted marketing campaign, we’re showing it to the world. Check out the site, and roam around the homepage for a while. We think it’s kind of fun.
04/21/09
Website launch: Ann Arbor Summer Festival
We are proud to introduce the new Ann Arbor Summer Festival website. Designed and built by Phire, the new site is 100% content managed by AASF staff. Check it out - we think it's pretty darn cool.
http://www.annarborsummerfestival.org
B-to-C, Community, Design, Interactive, New Work, News, Website Launch
04/17/09
Website launch: Ann Arbor CVB
After launching their first site five years ago, we are proud to announce the launch of the new annarbor.org. Now created with dynamic content, a CRM system, and loads of valuable information, it is the definitive source for everything Ann Arbor. Enjoy the view.
04/2/09
Fresh work: Clancy’s Fancy
Every once in a while, a project comes along that feels like fate. I’ve always been a hot sauce guy, and Clancy’s Fancy is one of my favorites. It’s served at two of my favorite places in town: Red Hawk and Casey’s Tavern, and there’s nothing quite like it with fries. It’s also a staple in my own household. It has been made in Ann Arbor in small batches since the 1970’s, so when they called us, I was all in.
We are working on all new materials: from a packaging update to an online presence to sales materials to advertising. To see the work, click the case study.
Advertising, B-to-C, Design, Interactive, New Work, News, Website Launch
01/4/09
Phire Branding Company completes website for Adaptive Materials Inc.
Ann Arbor, Mich. – October 21, 2008 – Phire Branding Company, a full-service advertising agency headquartered in Ann Arbor, has completed an all new website for Adaptive Materials Inc (www.adaptivematerials.com).
Headquartered in Ann Arbor, Mich., Adaptive Materials creates portable solid oxide fuel cell systems that convert propane directly into electrical energy. By converting propane into true power on demand, Adaptive Materials has created a lightweight, portable and efficient solid oxide fuel cell system powered by an inexpensive and globally-available fuel source. The 25 to 250 watt fuel cell systems have wide application potential, from military forces, to emergency response, and even consumer leisure.
Adaptive Materials, an Inc. 5000 company, recently brought home the $500,000 second place award in the prestigious Department of Defense Research and Engineering’s Prize competition.
As the start of its work with Adaptive Materials, Phire Branding Company first conducted discovery and brand positioning work. This phase includes a brand audit, competitive analysis, setting a strong new foundation for the Adaptive Materials brand. Specific initiatives included brand core values, brand personality, as well as a tagline study.
Based on their findings, Phire Branding worked with Adaptive Materials to conceptualize and create a dynamic website to best communicate this new positioning. Following the initial branding, Phire collaborated with Adaptive Materials on a fully revamped corporate website, including development of website architecture, search optimization, site implementation, usability testing, and creation of an extensive content management system.
“Adaptive Materials represents the best of innovation and creativity.” said Jim Hume, Phire Principal. “We built a website that reflected their forward-thinking, challenge-us spirit.”
”As Adaptive Materials continues to evolve and expand, the company’s Web site becomes an increasingly valuable tool for reaching potential private and public sector customers,” said Michelle Crumm, chief business officer, Adaptive Materials. “Phire Branding Company created a Web site for Adaptive Materials that is a valuable resource in telling the company’s story, from product to market leadership.”
About Adaptive Materials, Inc.
Adaptive Materials, Inc. is the leader in portable power made from solid oxide fuel cell technology. At the forefront of portable power innovation, Adaptive Materials is the first company to develop, demonstrate and deliver a portable, affordable, and fuel flexible solid oxide fuel cell (SOFC) system uses lightweight, inexpensive and globally available propane as its fuel of choice. Adaptive Materials’ fuel cell system provides portable power to the United States Armed Forces and first responders as well as industries including recreational vehicles, boating, and medical devices. For more information, visit www.adaptivematerials.com.
B-to-B, Design, New Work, News, Press Release, Website Launch
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