04/10/11
New website: Polk
We proudly announce the launch of a new website for R.L. Polk, the world's leading automotive intelligence company. The process was one that touched the very foundation of the company, repositioning the organization from an inward, product-centric company, to an outward, solutions-driven, customer-centric organization, freely sharing information.
We invite you to take a look.
B-to-B, Design, Interactive, New Account, New Work, News, Website Launch
01/29/10
New website: Dale Earnhardt, Inc.
Phire announces the launch of a comprehensive website for Dale Earnhardt, Inc. Working closely with the Earnhardt family and licensing partners, we were able to bring the Dale Earnhardt experience forward into a brand new experience. Starting with a survey of DEI employees, a web survey of 60,000+ fans, this site represents the Dale experience. Complete with CMS, a fully-functioning integrated store, videos, and more, we are helping give #3 a home on the web that's truly worthy. www.daleearnhardt.com. The site officially launched on 12.31.09.
01/22/10
The Intelligent Booth at IBS
At this year's International Builder Show, we helped three brands of the Masco Builder Cabinet Group make a big splash with a clean, interactive, powerful experience that was true to their exciting new offerings. With touch screens everywhere, evolved and cohesive brand messaging throughout, we led the look, feel, messaging, and many of the technical elements within the show. It also included live Social Media, Polls, and analytics throughout. We led collaboration with 3 other agencies and several vendors. The result was one their most successful shows ever - with a dramatic improvement over last year's leads and overall attention.
12/11/09
Website launch: Pitney Bowes.
We're proud to announce the launch of a new website for Pitney Bowes Marketing Solutions. The site is complete with a Flash homepage navigation function, and is fully Content Management System driven. We think it does a nice job of showing a corporate B-to-B entity in a clean, fresh light. Click on the image to see the site.
10/8/09
New website launched for Second To None
We proudly announce the launch of a new website for Second To None, a leading mystery shopping organization. The website has some very cool new features, including a robust situational analysis with many opportunities to capture data.
The site is now available at www.second-to-none.com.
08/24/09
Newspapers, advertising.
It's no secret that newspapers are having a tough time. But smaller, more focused local papers are finding that their readership loyalty is stronger than ever.
We helped Booth Mid-Michigan create an outdoor campaign for each of their cities: Flint, Bay City, and Saginaw. These will help assuage fears and rumors in the community that the papers are disappearing. In fact, they are becoming stronger than ever.
05/11/09
A Daly thought.
I grew up a fervent Pistons fan. They won their first championship my senior year in high school after some devastating playoff defeats (Bird steals the ball, etc.) in previous years. Their success was inspiring, because they were simply different than the rest of the league in every way. Even though they were from all parts of the country, they were all Detroit personified. Tough. Intimidating. Hard working. Results-driven. And resilient. They climbed the ladder one step at a time – no shortcuts.
Chuck Daly was the unlikely leader of the group. He was slick. Charismatic. Well-dressed. And smiled more than any NBA coach before or since. He was a special guy who was able to subtly bring out the best in everyone, while keeping egos carefully in check. When he passed away over the weekend, we wanted to do something to quickly commemorate it.
This billboard is now appearing on at least two of the electronic boards in the Detroit Metro area. Amazing what can be done in a moment’s notice.
05/1/09
Website launch: Clancy’s Fancy
Today, we launched a website for Clancy’s Fancy, a niche but religiously followed hot sauce. It has been underground for a long time, and thanks to a concerted marketing campaign, we’re showing it to the world. Check out the site, and roam around the homepage for a while. We think it’s kind of fun.
04/21/09
Website launch: Ann Arbor Summer Festival
We are proud to introduce the new Ann Arbor Summer Festival website. Designed and built by Phire, the new site is 100% content managed by AASF staff. Check it out - we think it's pretty darn cool.
http://www.annarborsummerfestival.org
B-to-C, Community, Design, Interactive, New Work, News, Website Launch
04/17/09
Website launch: Ann Arbor CVB
After launching their first site five years ago, we are proud to announce the launch of the new annarbor.org. Now created with dynamic content, a CRM system, and loads of valuable information, it is the definitive source for everything Ann Arbor. Enjoy the view.
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