05/1/09

An advertising agency… advertising itself?

Some of you may have found us via our ad campaign that we are promoting throughout the area. Why? Two-fold:

1. Because (in our opinion) we have been a hidden gem in the Midwest for quite some time, and we’re ready to be discovered.

2. Because advertising agencies should do what they believe in. We are counseling our clients to do what they can to hold onto marketing budgets, even in recessions, because it will allow them to have continued recognition during difficult times, and thrive in a turnaround.

We’ve often wondered why advertising agencies never advertise themselves. Largely, it is simply a cobbler’s-kids-shoes thing. But I believe it also speaks to their belief in their own product’s ability to succeed. If you talk the talk, you’d better be walking the walk. In our humble opinion, of course.
 

Advertising, B-to-B, B-to-C, Community, News, Opinion

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