Phire Group ignites organizations through complete research and brand strategy, breakthrough creative, and comprehensive digital and traditional capabilities, all aimed at intelligently reaching your customers at their ideal point of influence. We plan, create, manage and measure your complete marketing ecosystem, turning prospects into customers, customers into believers, and believers into your greatest marketing opportunity.

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White Papers //

Marketing and the Brain: A Neurological View of the Customer Mind

Download // 13 PGS

Marketing 2.0: The New World of Analytics-Based Advertising

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Welcome Change: A Step-By-Step Guide to Branding.

Download // 22 PGS


Phire Blog //

10.4.13 // Phire Group

Aligning culture, customer experience and marketing message.

In marketing, all too often it’s about the “now”. What’s the next campaign that will get more foot traffic/clicks/mentions/leads? The very thought of...

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01.31.13 // Phire Group

New name. New home.

A new home. We have upgraded our offices, now located at 111 Miller just off Main Street near Kerrytown in Downtown Ann Arbor. The 1925 building was...

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09.7.12 // Phire Group

A new day for U of M Athletics

We've recently engaged with the University of Michigan Athletic Department on an initiative to reimagine the Athletic Campus, inspiring enthusiasm...

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07.6.12 // Phire Group

Ann Arbor Summer Festival: 2012

We're proud and honored to work with the Summer Festival for our eighth consecutive year. Below is an example of a brand that continues to evolve and...

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