The fastest shift in marketing history is underway. With the soul of a creative agency, the mind of a strategic firm, and the tools of an interactive firm, Phire Branding Company employs Connection Marketing™ to help companies traverse the seismic shift from mass media to one-on-one, customer-centric, knowledge-based, movement-driven brands. Using your customers as our guide, we help re-create brands to reflect their desires and apply tools to help them fall head over heels with everything for which you stand. Measuring everything along the way.

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White Papers //

Marketing and the Brain: A Neurological View of the Customer Mind

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Marketing 2.0: The New World of Analytics-Based Advertising

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Welcome Change: A Step-By-Step Guide to Branding.

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06.25.09 // Phire Branding

Rebranding: Internal v. External

In the dozens upon dozens of major rebranding engagements and efforts we've been involved with, one thing has become exceedingly clear: rebranding an...

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06.3.09 // Phire Branding

Opening the door: Making the connection with your audience.

Connection with your audience. The key to any good piece of marketing communications. Everyone says that, but does anyone truly know what that means?...

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05.28.09 // Phire Branding

11 thoughts for 11 years.

As I celebrate 11 years of being in business, I look back on some of the things I’ve learned.   We get better every day. Back in 1998, I...

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05.26.09 // Phire Branding

Viral marketing: Catching lightning in a bottle.

In meetings, seminars, and even the occasional new business presentation, we get asked the following questions more than a few times: How can we...

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